Good Reads:
Image of Blink: The Power of Thinking Without Thinking

Image of The Tipping Point: How Little Things Can Make a Big Difference

Image of Rework

Image of Tribes: We Need You to Lead Us

Image of Linchpin: Are You Indispensable?

Image of Drive: The Surprising Truth About What Motivates Us

Image of The Little Big Things: 163 Ways to Pursue EXCELLENCE

Image of Made to Stick: Why Some Ideas Survive and Others Die

The JOY of Cooking (and Social Media Networking)

There’s no question that Facebook has changed my life. I have reconnected with old friends and stayed in touch with people I probably never would have seen again. Plus, I’ve made lots of new friends.

Here’s a story I just have to share with you. If you are from Atlanta, or a fan of Top Chef (or both) you know Richard Blais – a finalist in Top Chef Season 4 and local Atlanta Celebrity. So – I “friended” Richard on Facebook. And he was kind enough to accept. He recently opened a new restaurant here in Atlanta called FLIP! Burger Boutique.

A couple weeks ago – my husband and I planned to meet some friends in town for dinner – and I suggested we go to FLIP! I sent a message to Richard telling him we were going on Saturday – would he be there? I would love to get a picture with him.

We get there on Saturday, after 9pm and there was still a 2+ hour wait for the table. As our party of six and stood in the parking lot contemplating (me wanting to wait, them wanting to eat sooner) out walked Richard Blais through the back door on his way home.

Me with Top Chef Finalist Richard Blais at FLIP! in Atlanta.

Me with Top Chef Finalist Richard Blais at FLIP! in Atlanta.


OMG! Yes, I was star struck – no one can use liquid Nitrogen like Chef Blais… So anyway – I said “Hi Richard – I sent you a message..” – he said “Hi, yes I remember from Facebook” – he asked if we were eating at FLIP! tonight and my friend Paul said the wait was too long. Then Richard said “Let me see what I can do…” He went back in and pushed us up the wait list. Told us to talk to Mike the Chef and so on…

What a great experience. Of course, Richard was extremely nice too… Which illustrates another good point about Social Media Networking: A small group of loyal followers will bring you closer to success than shotgun marketing to the marginally-interested.
Cheers! -Kristin

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Kristin Colier

Follow me on Twitter:
@kcolier

Email:
KColier@kristincolier.com

Linked In:
Kristin Colier

Info on Search Engine Marketing Campaigns:
Kristin at AdzZoo

How Can I Help You?

I work with businesses to multiply their return on existing efforts, by researching and understanding their customers better. Even small changes in products, services, marketing and customer communication can mean significant profit and company growth.

Optimize. Leverage. Maximize. Grow.

In Business? Consider this:

Your website is like an employee that works for you 24/7. How is yours performing?

Where are you in Google searches for your primary and secondary products or service?

What do people say about your company and your products on the internet? How have you responded?

What are your competitors doing?

What new products or features do your customers want?

Are your customers loyal for life?

Services

- website analysis

- market, keyword and competition research and analysis

- website re-design

- user-centered marketing strategy

- business process analysis and redesign

- connecting you to the right resources for implementation

FOUR YEARS. GO.