Author Archives: Kristin

Pay for Local Online Marketing? 2 Who Should & 2 Who Shouldn’t

Hi all – I’ve been making websites for a long time. Before that I was making “user-friendly” software applications. The kind we used to buy off the shelf, in a box at CompUSA or Software, Etc. They came with several … Continue reading

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Long-term effect of Negative Customer Experience (Mom Buys a New Car)

You’ve all heard that good news travels fast and that bad news travels faster – or in marketing circles, one negative experience gets ten times more word-of-mouth than one positive one. Here, I’d like to illustrate the impact of one … Continue reading

Posted in social media | 3 Comments

The JOY of Cooking (and Social Media Networking)

There’s no question that Facebook has changed my life. I have reconnected with old friends and stayed in touch with people I probably never would have seen again. Plus, I’ve made lots of new friends. Here’s a story I just … Continue reading

Posted in Technology Troubadour, marketing, social media | Leave a comment

What’s a Meta For? (SEO Basics)

What is Search Engine Optimization and how does one do it effectively? The goal of search engines is to match the “Searcher” (he who types a phrase in a search engine) with content (those most relevant websites to the search … Continue reading

Posted in SEO, Technology, User-Centered Design, marketing, social media, usability | Tagged , , , , , , , | 1 Comment

Two Business Tips I Learned from my Kids

I’ve got two elementary school-aged kids who just came home with report cards. Two very different kids, two very different strategies for navigating through school, and life. Two different parenting messages to convey. Tip One: Give yourself a break. My … Continue reading

Posted in marketing, social media | Tagged , , , , , | 1 Comment

The Freelancers To-Do List: 5 Steps to get you on your way

Let people know what you do, and foster genuine relationships with people. Continue reading

Posted in SEO, Technology, Technology Troubadour, Twitter, marketing, social media | Leave a comment

Technology Troubadour

a2a_linkname=”Technology Troubadour”;a2a_linkurl=”http://www.kristincolier.com”; Welcome to the first post of my new and improved blog.

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