Good Reads:
Image of Blink: The Power of Thinking Without Thinking

Image of The Tipping Point: How Little Things Can Make a Big Difference

Image of Rework

Image of Tribes: We Need You to Lead Us

Image of Linchpin: Are You Indispensable?

Image of Drive: The Surprising Truth About What Motivates Us

Image of The Little Big Things: 163 Ways to Pursue EXCELLENCE

Image of Made to Stick: Why Some Ideas Survive and Others Die

Image of The Design of Everyday Things
Image of Emotional Design: Why We Love (or Hate) Everyday Things
Image of The Design of Future Things

Pricing & Packages

1-Day Review

3-Day Analysis

10-Day Strategy
Investment

$500

$2000

$8000
Overview Discuss site goals, target audience, call-to-action, branding, market position and site maintenance. Discuss and determine site goals, target audience, call-to-action, branding, market position and site maintenance. Discuss and determine business goals, site goals, project scope and implementation strategy.
Usability Heuristic evaluation, review and recommendations. Limited user-research and recommendations. Heuristic Evaluation, user-research and strategy. Recommendations for ROI effectiveness of ethnography/ user-lab/ contextual interviews.
Content Sample content review and recommendations. Larger sample review and information architecture/navigation recommendations. Content inventory and audit, qualitative, quantitative and relevance review. Recommendations for information architecture, style-guide and content update process.
SEO (on screen) Sample content review and recommendations. Keyword and competition research and recommendations. Keyword and competition research and specific implementation checklist and timeline.
SEO/Link Building Sample content and search review and recommendations. Keyword and competition research and recommendations for increasing link building and internet presence. Specific link-building and “net citizen” strategies and implementation checklist and timeline.
Conversion Review current analytics/ measurement tools and recommend ways to increase conversion. Analysis of current method to drive traffic, lead quality, conversion strategy and recommendations. Keyword and competition research, user-research and recommended conversion, testing and measurement techniques. Implementation tool recommendations and timeline.
Marketing & Advertising Review current search engine marketing, adwords or affiliate programs and make recommendations. Analysis of current method to drive traffic, lead quality, cost per lead and recommendations for search engine marketing and other lead generation programs. Recommendations to increase quality of leads reduce cost per lead; maximize positive net presence and customer retention. Implementation checklist, measurement tools and timeline.
Social Media & Social Networking Review current net presence and customer connection tools and make recommendations. Reputation and user research, net presence analysis and recommendations. Reputation and user research, net presence analysis, determine social strategy with implementation checklist and timeline.
Follow-Up Monthly 20-minute follow-up phone call for 3 months.

Additional scheduled consultation at $100/hour (2 hour min).

 Monthly 20-min follow-up phone call for 6 months.

Additional scheduled consultation at $75/hour (2 hour min).

 Weekly 20-minute follow-up call included with implementation strategy timeline.
Additional scheduled consultation at $75/hour (2 hour min) or priority retainer @$300/ 5 hours week.
Kristin Colier

Follow me on Twitter:
@kcolier

Email:
KColier@kristincolier.com

Linked In:
Kristin Colier

Info on Search Engine Marketing Campaigns:
Kristin at AdzZoo

How Can I Help You?

I work with businesses to multiply their return on existing efforts, by researching and understanding their customers better. Even small changes in products, services, marketing and customer communication can mean significant profit and company growth.

Optimize. Leverage. Maximize. Grow.

In Business? Consider this:

Your website is like an employee that works for you 24/7. How is yours performing?

Where are you in Google searches for your primary and secondary products or service?

What do people say about your company and your products on the internet? How have you responded?

What are your competitors doing?

What new products or features do your customers want?

Are your customers loyal for life?

Services

- website analysis

- market, keyword and competition research and analysis

- website re-design

- user-centered marketing strategy

- business process analysis and redesign

- connecting you to the right resources for implementation

FOUR YEARS. GO.

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