Good Reads:
Image of Blink: The Power of Thinking Without Thinking

Image of The Tipping Point: How Little Things Can Make a Big Difference

Image of Rework

Image of Tribes: We Need You to Lead Us

Image of Linchpin: Are You Indispensable?

Image of Drive: The Surprising Truth About What Motivates Us

Image of The Little Big Things: 163 Ways to Pursue EXCELLENCE

Image of Made to Stick: Why Some Ideas Survive and Others Die

Services

Contact Me for:

  • Site Analysis/ Overview
    Review of current website for SEO, usability, conversion potential, target market, revenue models, competition analysis, social media plan, industry trends, marketing strategy, community building, branding and resource use.
  • Online Marketing/ Social Media Strategy
    Get your name, product or service out there effectively. Without spamming, badgering, annoying or inundating. Make friends the old fashioned way using new technology.
  • Creative Copy-writing
    Need some unique, not-so-average website copy to explain your product and relate to your customers? I combine creativity, with an eye on keywords, SEO and your audience.
  • Search Engine Marketing and Optimization (SEO/ SEM)
    I do website reviews and recommendations for on-screen and off-screen search engine optimization, and suggest strategies for link-building within your specific industry. I can also help you set up a paid Search Engine Marketing program with Google Adwords to get you found in sponsored links for all of Google’s search networks.
  • Creating a Blog/ Twitter/ Facebook or other Internet Presence
    Just getting started, or ready for the next step? I will develop a comprehensive internet strategy for you, including web design, blog, and social media presence.
  • Website/ Software Usability Evaluation
    Getting back to my roots in Human Factors and User-Experience, I will evaluate your website or web-based application for usability and flow. Simple changes can often have an amazing impact on conversion rate. For example, do you have a call-to-action on your home page? How many clicks does it take to buy or sign up?
  • Custom Software User-Interface Design
    Have a great idea for a software product or website? Let me help you get started with paper-prototyping and site design before you hire your programmers. I love programmers, but they are almost never the right person to design your user-interface.

    Other hats: Brand Consultant

    Brainstorm Facilitator

    Songwriter

    People Connector

    Foodie

    Scrabble Coach

Kristin Colier

Follow me on Twitter:
@kcolier

Email:
KColier@kristincolier.com

Linked In:
Kristin Colier

Info on Search Engine Marketing Campaigns:
Kristin at AdzZoo

How Can I Help You?

I work with businesses to multiply their return on existing efforts, by researching and understanding their customers better. Even small changes in products, services, marketing and customer communication can mean significant profit and company growth.

Optimize. Leverage. Maximize. Grow.

In Business? Consider this:

Your website is like an employee that works for you 24/7. How is yours performing?

Where are you in Google searches for your primary and secondary products or service?

What do people say about your company and your products on the internet? How have you responded?

What are your competitors doing?

What new products or features do your customers want?

Are your customers loyal for life?

Services

- website analysis

- market, keyword and competition research and analysis

- website re-design

- user-centered marketing strategy

- business process analysis and redesign

- connecting you to the right resources for implementation

FOUR YEARS. GO.