Why hire a Fractional CXO?

A fractional CXO is an executive serving businesses by leading customer experience strategy, employee experience initiatives, cultural and digital transformation, building CX teams and guiding projects. Businesses use fractional CXO services because they do not need a full-time CXO but still require expert strategy and leadership.

Businesses enjoy the flexibility that a fractional CXO provides. Often, it makes sense to bring in a fractional chief experience officer as opposed to a full-time CXO. This can be for financial reasons, as a typical full-time CXO salary can cost more than $200,000 per year. Or because the work needed to be done by the CXO does not require a full-time position.

Fractional CXO Responsibilities:

• Creating clarity about an experience vision for your business, how you will measure success, and an accurate understanding of where you are now.
• Developing the customer experience strategy for both the short-term and long-term impact and results. 
• Deciding and committing to which strategies and tools are best for your business, such as Design Thinking, Journey Maps, Personas, User Testing and Prototyping, among others.
• Creating stakeholder alignment across all facets of the organization from leadership, implementation teams and customer-facing employees.
• Leading the CX / UX teams and inspiring team members.
  
• Creating adaptable, repeatable processes to streamline execution and facilitate growth.